New TAG Heuer ad pitches Steve McQueen against Lewis Hamilton

McQueen and Hamilton : two legends duel at Le Mans To celebrate the 40th Anniversary of its Monaco watch, TAG Heuer has gone down the fantasy road and imagined who would have won the race between Steve McQueen and Lewis Hamilton. They’ve used footage from McQueen’s Le Mans in which they’ve inserted Hamilton, a technique we remember getting great results in movies like Forrest Gump. It’s not as well done as the latter and the 3D cars could have used more... Read More

The 5 Best David Hasselhoff’s music videos (feat. KITT)

digg_url = 'WEBSITE_URL'; When looking for the VW ad with The Hoff, we stumble upon some of his greatest music moments (like the Limbo Dance song, and we laughed so hard we had to show them here. Well actually, sometimes we had to stop watching or skip some parts to make it bearable, but still. Surprisingly, KITT is part of the action in most of them, which made us wonder what kind of publicity move that was… So if you’re ready, click on “Read more”... Read More