Despite GM’s financial turmoil, the launch of the Camaro is in full steam and the video section of the dedicated website focuses on the new Transformers: Revenge of the Fallen movie.

But, of course, if you’re a real die-hard fan you’ll be waiting for the upcoming Bumblebee edition of the Camaro!

Audi R8 hostage commercial.

Thinking of robbing a bank? You might wanna threaten an R8 instead of a human life to escape the scene… at least that’s what this German ad wants you to think.

Watch it after the jump!

Now Kia Motors America’s marketing director, Tim Chaney, was quoted by AdAge saying:

“We don’t want to spend a good chunk of our time in a 30-second spot trying to entertain people.”

Hum. So the new TV spot for the Borrego reflects the new direction, it pokes fun a the traditional SUV ads, while informing about the vehicle and looks more high end than ever before. Even the voice over, has that “luxury” touch.

Watch the ad.

Sources: Ad Age via Autoblog

We haven’t paid much attention to the upcoming spy/comedy film yet, but there’s actually some car action in it, and even some product placement deals. Vespa is sponsoring it, and a Triumph is seen in the trailer jumping from the stairs of a building. Looks a fun movie with plenty of laughs and thrills, just like we like’em. Steve Carell, Anne Hathaway and “The Rock” seem to be doing perfectly well in this modern day version of the 1960’s TV show. We hope it won’t disapoint. Stay tuned for updates!

Watch the Get Smart trailer after the jump.

Coming up with a racing video game a couple weeks after Gran Turismo 5 hit the shelves can sounds like a risky idea, but when you’re wearing the Speed Racer name and have all the buzz generated by the movie with you, it might not be that dangerous.
The in-game video (that you can watch below) reminds us of games like F-Zero, Wipe-Out, TrackMania and Mario Kart (the Nintendo Wii version has been launched 3 days ago, and will compete with it too), as it’s arcade oriented, very colorful, futuristic and on crazy tracks with jumps and loops.
We believe the game will do well, especially among the younger crowd, and as a specific enough setting, story and unique look to get a lot of racers behind the wheel.

Watch an in-game video after the jump!

Spanish people have been granted an extra TV spot where the deal between Audi and Paramount Pictures is clearly shown (it’s also a webspecial in other countries). They exploit each other’s product. When Audi promotes its supercar, Iron Man gets some exposure; when a trailer is shown, the R8 appears. It’s Co-advertising at its best.

The ad mixes footage from Iron Man and some recycled bits of the first Audi R8 (we covered it in January). It probably didn’t cost much.