Sunday Ads Super Bowl special : Dodge Charger was the most remarkable car ad
Definitely, Dodge had the most remarkable commercial out of all the manufacturers sowing at the 2010 Super Bowl. But that doesn’t mean it was good. It was the easiest one to remember because of its level of testosterone and machism, for a car that is a long shot from the legendary Charger. While we get the idea behind it (‘Hey guys, it’s okay to get the car you want!’, ‘Be a man!, ‘if you drive anything with less than a V8 you’re a wuss!’), it’s not really the car we want, nor does it make us want to associate with a close-to douchebag-message. If they keep going like that, Dodge and Ram might want to switch their logos to the male logo, engage in full on battle of the sexes and adopt a Mad Men era behavior towards women. For reference, it was given a D- by Time.
According to AdAge:
In each ad, a gleaming black Charger poses atop a parking deck, sun beating off the windows, while a familiar voice — Michael C. Hall, the star of Showtime’s hit series “Dexter” — waxes poetic about manly things. The funniest of the three ads, dubbed “Man Bag,” broke during the NFC Championship game broadcast this past weekend. In it, we hear Mr. Hall recounting all the things the Dodge Charger isn’t: “man sandals,” an “exfoliant with added moisturizer” or a “yoga class.”
The Hemi-powered car has been an on-again, off-again brand for Chrysler. The Charger made a comeback in 2005, after a 17-year hiatus from Chrysler’s vehicle lineup. Under then-director of marketing communications, Julie Roehm, online was the leading medium for an ad campaign.
|Sources: AdAge, Time |
