Sunday Ads: Ford American Idol commercials
Ford has once again came up with very specific commercials based around a sole popular TV show, and we selected three of them to share with you guys. You might remember the ads specificaly made for the new Knight Rider pilot, involving KITT, Mike Tracer (Justin Bruening) and pretty much every Ford vehicle equipped with SYNC. Well, they did about the same thing with the finalists from American Idol, singing choir-style and interacting with the same cars.
We’re not big fans of the show, but we like the “Ring of Fire” one, shown above. The Mustang becomes a mix between the “bull” car of Nero the Hero from Death Race 2000 and KITT. It’s probably a good marketing move to get a lot of attention from a higlhy targeted audience and to make the brand look more connected to their world. And at the same time, the contestants, admired by the public, endorse the product… So it’s all good for Ford. Which is not to say that it’s not too shabby for the idols either: both winner and runner-up each win a Mustang, such as this year’s David Cook and David Archuleta.
Watch two others videos after the jump.