We’ve heard that before: studio head honchos don’t like to release their movie the same week a blockbuster video-game is released. Some even blame video-games for the poor results of theirs. GTA IV hit the shelves the day before Iron Man opened last week. So how bad is Niko Bellic for Tony Stark?
Just before the big opening, the guys from Reelz Channel and Variety were wondering if Iron Man’s results could be hurt by the release of GTA IV (watch the video below).
6 days later the results are here and they speak for themselves, even if Iron Man has been out one day less than GTA. Grand Theft Auto IV raked in more than $500 million in its first week in stores, selling more than 6 million units worldwide. On the other hand, Iron Man grossed “only” $214,614,492 worldwide. Here at CARS+MOVIES we’re big fans of both so we wanted to understand why.
From what we read in various sources, the price of GTA ($60.00), compared to the price of a admission in a theater ($10.00) explains a lot, but it’s also what it represents. It’s an investment for a lot of gamers, who know that they’re going to spend much more time in the game (100+ hours) than watching Iron Man. In a word, the cost-per-hour of entertainment is lower with GTA. On another hand, we don’t think that buying the game will prevent a lot of people from going to a movie.
We also have to keep in mind that Iron Man is having a great start, which explains why Marvel was so quick to announce a sequel. But GTA IV is just amazing…
Source: Associated Press
Watch the Reelz Channel video after the jump.
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