Official Audi R8 / Iron Man TV spot
Spanish people have been granted an extra TV spot where the deal between Audi and Paramount Pictures is clearly shown (it’s also a webspecial in other countries). They exploit each other’s product. When Audi promotes its supercar, Iron Man gets some exposure; when a trailer is shown, the R8 appears. It’s Co-advertising at its best.
The ad mixes footage from Iron Man and some recycled bits of the first Audi R8 (we covered it in January). It probably didn’t cost much.