Spanish people have been granted an extra TV spot where the deal between Audi and Paramount Pictures is clearly shown. They exploit each other’s product. When Audi promotes its supercar, Iron Man gets some exposure; when a trailer is shown, the R8 appears. It’s Co-advertising at its best.
The ad mixes footage from Iron Man and some recycled bits of the first Audi R8 (we covered it in January). It probably didn’t cost much.
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