A couple years ago, the video games industry started bringing more money than the movie industry. Now, it’s starting to look just as real. The new Gran Turismo 5 Prologue is the most realistic game on the market (it will be out on April 17th), both visually and physically. The lighting, the reflections, the reaction of the cars are incredible
More and more ads are finding their way into games, which have become a crucial market for product placement… just like movies.
The game and film industries are also becoming increasingly intertwined, with companies like Sony having significant stakes in both. A large number of summer blockbuster films spawn a companion game, often launching at the same time to share the marketing costs. Wikipedia.
Keep reading after the jump.
A new narrativity
While movies are certainly not on their way out, what will the future be made of? Interactive movies were tried in the 1990’s with not much success, mainly because both the storage capacity and the graphic capabilities of the days didn’t allow for much freedom (limited movements and story trees).
However, a second wave could happen:
Consider a possible movie in which:the author has used various cinematic techniques and software technologies to create a movie; the viewer can interact at any level — plot, role, and character; the presentation of the movie is controlled dynamically by a computer system which also monitors the viewer’s behaviors as a source of interaction; and the story is constructed from a scripting language which is interpreted at run-time by the computer. The movie script can therefore be modified, at any time, in response to the actions of the viewer. The scripting language is directly analogous to the movie script in that it controls the flow of events of the actors, camera movement, and scene.
That’s the optimistic point of view… What could also happen is the emergence of tailor-made ads during the movie, based on your tastes or previous purchases (like the “suggested” products on Amazon).
For car movies, the merging between the video games and feature films could spawn new experiences. We’ll keep an eye on it.
Source: Wikipedia
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