As you can tell, today is Pontiac day, with two commercials relying on recent movies. The first one was linked to Transformers, with Megan Fox (read our previous article:
Megan Fox hearts Pontiac), while the second one, entirely in black and white (except for the Pontiac logo) seems to be inspired by the movies
Sin City (2005) and
Renaissance (2006).
Sin City
by Robert Rodriguez
& Frank Miller
Renaissance
by Christian Volkman
In the numerous ways that cars and movies influence each other, it’s very often visible in car commercials.
When they do so, they:
However, these references have to be used carefully, since by getting closer to one of their target group, a brand can alienate itself from another one.
Watch the video after the jump.
2 responses so far ↓
1 TV Movies Soaps » Sunday ads: Pontiac, Sin City & Renaissance style // Feb 10, 2008 at 5:18 pm
[...] Phil placed an interesting blog post on Sunday ads: Pontiac, Sin City & Renaissance styleHere’s a brief overviewAs you can tell, today is Pontiac day, with two commercials relying on recent movies. The first one was linked to Transformers, with Megan Fox, while the second one, entirely in black and white (except for the Pontiac logo) seems to be … [...]
2 Atlanta Pontiac Dealers » Blog Archive » Sunday ads: Pontiac, Sin City & Renaissance style // Feb 10, 2008 at 5:39 pm
[...] Read the rest of this great post here [...]
You must log in to post a comment.