Today we introduce a new section: Sunday ads. Every sunday we will present a new commercial, vintage or contemporary, good or bad… The only rule: it must have a cinematic quality or make a reference to a movie.
To kick things out, one of my favorites growing up in France: the Bond flavored commercial for the Peugeot 205 GTI.
The compact hatchback was a hot ticket back in the days -at least in the old world, with plenty of power for its low weight, a bit like a Volkswagen Golf GTI or a Mazdaspeed 3 nowadays.
The ad agency EURO RSCG, lead by the legendary Jacques Seguela (he made tons of crazy ads in the 80’s), came up with this blockbuster-like film where a spy on his way back from a mission, gets his parachute blown up by a jet fighter, is chased by a bomber -on ice- , and finally makes it to his girl who greets him with a “I almost had to wait”.
Keep reading, watch the video and get some behind the scenes pictures after the jump.
It was one of this ads who get people talking by the water cooler, and the sales were very successful. It was a big boost for the manufacturer’s image too.
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