2008 already looks like a promising year for the Mustang’s acting career, but 2007 wasn’t half bad either, with its role in Transformers (as Barricade), a special real-life Bullit edition… and a supporting part in I Am Legend.
Excerpts from the Ford press release found on zercustoms.com:
“There is no doubt that the Shelby Mustang GT500 is the costar of the first part of this story,” said Brian Daly of Ford Global Brand Entertainment (FGBE), which places Ford vehicles in movies, TV and other media. “Smith plays the sole survivor of an apocalypse who races around the deserted, gray, empty streets in this fantastic bright red Mustang. The sequences are incredible.”
“Getting Ford brand vehicles in movies like I Am Legend works in two ways,” said Bob Witter, manager, FGBE. “First, producers know that as the audience recognizes a vehicle they see in real life or have been thinking about, the story becomes more relatable. And second, when our products are on-screen they can engage the viewer in a totally different fashion and help enhance our commercial and marketing investments.”
It certainly was a good product placement move from Ford and it’s entertainment department in particular.
More facts and pictures after the jump.
The movie itself is based on an eponym book by Richard Matheson (1954), which was adapted twice, notably in The Omega Man (1971), with Charlton Heston, who stole a … Mustang in the movie.
[album: http://carsplusmovies.com/CM/wp-content/plugins/dm-albums/IAmLegend/]
Click on “Full Screen” to see them big.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
You must log in to post a comment.